Due to the beautiful countryside, plethora of outdoor pursuits and spectacular fauna Niseko has become an extremely popular summer tourist destination for travelers from around the world. Niseko Hirafu is a year-round recreation paradise boasting exciting spring, summer, and fall activities such as golf, rafting, horseback riding, paintball, hot air balloon riding, mountain biking, and hiking just to name a few. Niseko is far more than just a ski resort, the area is also famous throughout Japan for its therapeutic Onsens or natural hot spring mineral baths. These can best be appreciated after a day of hiking, cycling or sightseeing.

The area is one of Japan's most bountiful agricultural zones, with many restaurants featuring incredibly delicious local seasonal produce. Fresh seafood from the coast just one hour away is also featured in many local restaurants. Summer is dominated by the vibrant green countryside and dense foliage that returns with the long warm days. The high latitude of Niseko often provides over sixteen hours of sunlight a day. This is the perfect setting for golf enthusiasts who can choose from four world-class golf courses in the immediate vicinity of Niseko. Tennis, mountain biking and paint ball are all popular activities during this time.